€30K Client in 3 Weeks, €200K Pipeline from €2,500 Ad Spend: How Pitaya Transformed Word-of-Mouth into a Predictable Sales System
Ignacio Mesones - Co-Founder / Pitaya Business Strategy
Ignacio Mesones runs Pitaya, a business strategy consultancy based in Barcelona and Madrid. For over 10 years, they’ve been helping companies grow, structure their teams, optimize processes, and drive innovation.
Their client projects were successful—clients were happy and recommended them to others.
Despite their successful work, Pitaya had no system to consistently acquire new clients. They were completely dependent on referrals.
Ignacio couldn’t control when the next lead would come in. He couldn’t forecast revenue for the next quarter. He couldn’t scale systematically. The worst part? There were companies out there struggling with exactly the problems Pitaya solves—but without a systematic approach to lead generation, they had no way to reach them.
Pitaya needed a predictable system to generate leads and fill their pipeline—without depending solely on referrals.
Starting Point:
Ignacio came to our consulting call with these key challenges:
- Relied entirely on word-of-mouth and referrals for new business—no systematic lead generation
- Lacked a predictable and reliable sales pipeline for forecasting revenue
- No way to scale his business development beyond traditional networking
- Limited reach constrained to Spain, missing opportunities with international clients
- Unable to quickly test new services or offers without significant time investment
- No data-driven insights into which messaging resonates with his target market
- Unpredictable lead flow made resource planning and team scaling difficult
Customer Goals:
Ignacio had clear goals for Pitaya’s growth:
- Build a systematized pipeline and funnel system for predictable sales output
- Create a reliable, scalable lead generation system that complements referrals
- Gain quick market feedback to understand client needs and desires faster
- Develop the ability to test and validate new service offerings efficiently
- Expand their reach beyond Spain to serve clients globally
- Generate qualified leads consistently without depending solely on networking
- Build a marketing system that delivers measurable, data-driven results
That’s what we are getting with Flash Hub: a predictable and reliable pipeline.
We learned to have quick feedback from the market, quick feedback from the clients. With micro tests, you can get results so fast.
What Our AI Marketing System Delivered:
For Ignacio and the Pitaya team, the transformation went beyond revenue. The biggest breakthrough? Through the right sales funnel setup, they could now build the same level of trust online that they previously only achieved through networking and referrals.
They now know exactly how many leads to expect each week and can forecast their pipeline with confidence. Instead of waiting months to test new services or messaging, they can validate ideas in days through micro testing. While they continue serving clients in Spain, their systematic approach now opens doors to businesses around the world.
They’re not replacing what worked—they’re adding a systematic engine that runs alongside it. The phone still rings with referrals (and always should), but now there’s a reliable, scalable system backing it up. A system that doesn’t depend on luck or timing. As Ignacio shared: “That’s what we are getting with Flash Hub:
a predictable and reliable pipeline.”
After implementing our AI Marketing System through micro testing and a data-driven funnel strategy, Pitaya achieved remarkable results in just 3 months:
€30,000 closed within first 3 weeks
€200,000 in active pipeline opportunities
2-3 new qualified leads per week
ROI on first closed deal alone: 12,000%
Predictable, scalable lead flow for the first time
Ready to Start Your Own Success Story?
Our system is proven to get results. Join Ignacio and many more other successful customers and take the shortcut to achieve your business goals.
Book your discovery call today and find out together with one of our experts whether our system and you are a good match.
Join a discovery call
We’ll meet you personally online to evaluate if our systems and your goals are a good fit for each other.
Join a 1h growth planning workshop
We create an individual growth roadmap with you and show you how you can unlock your next growth step with the components of our AI growth system.
Start a long-term growth partnership
After the growth planning workshop you can decide if you want to work with us to achieve the milestones and goals of your growth roadmap.