$40K Closed, $130K Pipeline, 85% Margin — From Referrals to a Sales Machine in 2.5 Months
Cole Edmund – Co-Founder / Software Development Agency
Cole and his co-founder Thomas have been working in tech for 17 years — and have been running Inters3ct for the last six. Expertise was never the issue.
The issue was that every new client basically came down to luck. Inters3ct ran entirely on referrals. Some weeks the pipeline was great, other weeks two weeks went by without a single lead. Cole describes it plainly: it created a constant atmosphere of anxiety. No predictability, no control, no backup plan. And because every project was completely custom — different team, different tech stack, different industry — the unpredictability drained energy on both ends: in sales and in delivery.
Together with Manuel and the Flash Hub team, they tackled two things at once: sharpening their offer into a productized MVP package delivered in 14 days and building a profitable sales funnel to finally stop depending on referrals. Behind this was a deliberate strategic shift: use fast, high-quality prototypes as the entry point to win client trust quickly — and then expand into larger, longer-term engagements. Instead of chasing big contracts from the start, they let the work speak for itself. The early results proved the approach right: clients were returning within two weeks, ready to invest significantly more.
“3 to 5 qualified sales calls per week — I could never have fathomed that before.”
Read on to find out how they made it happen. And further down, co-founder Thomas returns a few months later to show just how far they’ve come since.
Starting Point:
Cole came to our consulting call with these key challenges:
- High dependency on referrals and partners — creating significant business risk
- Every deal was fully custom with different teams, timelines and tech stacks
- No systematic approach for predictable lead generation
- No clear strategy on which marketing channel would actually deliver results
- Unpredictable pipeline causing constant stress for both founders
Customer Goals:
These were Cole’s goals for his business:
- Build a reliable, automated sales funnel independent of referrals
- Productize their offer to create a repeatable, scalable delivery process
- Achieve a positive ROI on marketing spend
- Free up mental energy by replacing pipeline anxiety with predictability
- Lay the foundation to scale towards seven figures in annual revenue
After being in this business for over five years, I didn’t know it could ever be this way.
A totally different way of working — incredibly successful, less stressful, and a far healthier company that’s a lot of fun to run.
Results After Working With Us:
Cole remembers the exact moment it clicked. Two weeks into running ads — no leads, nothing. Then one day, three leads landed in the Meta CRM at once. That feeling, he says, was unforgettable.
What followed was something he genuinely didn’t think was possible after five years in the business. Clients showing up already convinced. No back-and-forth on pricing. Projects closing cleanly — and then the same clients coming back two weeks later asking for more. The snowboarding trip analogy he used says it all: for the first time, he could switch off over the weekend and come back to new leads waiting for him.
For Thomas and Cole, that’s the real win. Not just the numbers — but finally running a business that doesn’t run on anxiety.
$40K in closed revenue within 2.5 months
$130K total pipeline outstanding
5.6x ROI on Flash Hub and Meta Ads investment
3–5 qualified sales calls per week — fully automated
Zero price negotiation — clients close at full price
Revenue nearly doubled through upsells within the first month
85–87% gross profit margin
7-figure annual revenue targeted for this year
What’s Next:
Cole and Thomas know that more sales only create more freedom if the business behind it is built right. That’s why the next step with Manuel and the Flash Hub team goes beyond marketing — building a self-managing team structure and the right leadership systems so the founders can step back instead of getting buried under the growth they worked so hard to create.
A Few Months Later
When we first spoke with Cole, the results were just starting to build. A few months on, his co-founder Thomas picks up the story and it only got better.
From a single deal in December to over $60K in sales in July, with the month still running. A leaner, freelancer-based delivery model. And, in Thomas’s words, a far healthier company that’s genuinely fun to run.
With the system proven, Thomas and Cole are now scaling it with Flash Hub. The next target: seven figures this year. We’re excited to support them on the way there.
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