Successfully Restructuring an In-House Marketing Agency for Greater Efficiency and Less Stress
Jorge Miguel Fonseca, CMO / In-house Agency
Jorge took on the challenge of transforming his family’s 33-year-old business, which was founded by his father and had expanded into several diverse industries. Today, the group manages multiple companies with nearly 1,000 employees. Despite this growth, there was no dedicated marketing strategy
in place. Seeing the need, Jorge began handling marketing tasks himself and gradually built a team. He now leads an internal marketing team of
10 people, including freelancers, that serves the entire group.
Starting the department from scratch, Jorge has moved from doing hands-on tasks to managing an internal marketing agency. However, he is still
facing the challenge of addressing a wide variety of marketing needs for many different companies within the group. Jorge is in the process of learning
how to effectively lead an internal agency and provide tailored marketing solutions across diverse industries.
Starting Point:
Jorge came to our consulting call with these key challenges:
- Lack of clarity on task definitions and structuring
- Uncertainty about how to organize the team for optimal results
- High complexity due to the many different customer requirements
- Stressful work environment: constantly changing priorities, last-minute tasks, and employees taking on multiple roles
Customer Goals:
These were Jorge goals for his business:
- Clear roles in this team
- Efficient communication channels and unambiguous communication
- Making knowledge persistent
- Being able to onboard new freelancers fast
- An efficient team set-up and systems to deliver high quality results and work in a relaxed manner
Flash Hub has content on anything you can imagine…
Results After Working With Us:
As the first step, Jorge escaped being the management bottleneck for his team.
Then he started to standardize the service offers, and build a quality standard for his podcast creation service. With this quality standard and the digital leadership system, the knowledge is persistent as digital assets in his business and new people can be onboarded fast.
As a next step, he will implement this system at scale for all services and boost efficiency of service delivery for the entire group of all business with 1000 sales people he serves with his team.
Efficient team set-up, got rid of role pollution
Clear communication channels with all companies in the group
Quality standards ensure high quality
Fast onboarding process for new freelancers
Significant reduction in stress for the team
Jorge can now focus on strategic work as CMO instead of micromanaging the team
Ready to Start Your Own Success Story?
Our system is proven to get results. Join Jorge and many more other successful customers and take the shortcut to achieve your business goals.
Book your discovery call today and find out together with one of our experts whether our system and you are a good match.
Join a discovery call
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After the growth planning workshop you can decide if you want to work with us to achieve the milestones and goals of your growth roadmap.