LinkedIn feels like the obvious answer for software agency lead gen. It’s where the CTOs and decision-makers are. It’s also where most agency owners burn their budget and give up.
The problem is simple: LinkedIn targets demographics, not intent. You’re paying premium CPM to reach everyone in a niche — including the 90% who have no current need for your services.
After testing every major platform — LinkedIn, Meta, Google, Clutch, Upwork, cold email, cold calling — one consistently wins. And it’s the one most agency owners immediately dismiss.
Meta. Not because it’s a B2B platform, but because its AI targeting is in a different league. Feed it the right creative, the right offer, the right conversion signals — and it stops guessing and starts finding exactly the people who need what you sell.
That’s how we generated €13.4M. Not from LinkedIn. Not from cold outreach. From a platform most software agency owners won’t even consider.
The Full Platform Breakdown — Pros, Cons, and Where to Put Your Budget in 2026
Every platform tested and what we learned from €1M+ in ad spend is in the video above. The rest is on the YouTube channel.
