In 2018, I came back from climbing Kilimanjaro to find a €500,000 contract penalty waiting for me. My wife was pregnant. I had just fired 30 people. I was losing €15,000 a month on an empty office I couldn’t get out of. And I had taken a €400,000 bank credit I had no idea how to pay back.
I didn’t know it then, but that was the best thing that ever happened to my business.
In 2018 alone, we made a €290,000 loss. A project almost collapsed with four days left to save it. I ended up hiring 21 freelancers in a single day and running a 24-hour global production machine just to survive. And then my son was born with a genetic defect nobody could explain.
Every one of those moments felt unsurvivable. None of them were.
It’s not about pretending everything is fine. It’s about staying confident that you will find a solution — while staying cool, calm and collected enough to actually see it when it appears.
The business owners who come out stronger aren’t the ones who panic less. They’re the ones who stay accountable when it would be easier to blame everyone else.
That friend’s agency I acquired during my own crisis? Two years later: €1.6M in revenue and €457K in profit.
If Your Agency Is Struggling Right Now, This Is What to Do Next
The full story — every crisis, every decision, and what actually pulled me through — is in the video above.
And if you’re currently watching clients disappear, deals stall, or revenue decline, and you have no idea what to change, our YouTube channel has everything you need: from fixing your offer to building a pipeline that doesn’t depend on referrals or a handful of clients who could leave tomorrow.
The answers are there. You just have to go looking.
