https://www.youtube.com/watch?v=vBVhLWZINS0&t=6s Type “John123” into your CRM search bar and see how many hits you get. If it’s more than zero, you already know the problem. Your Facebook ads are filling your pipeline with noise, not buyers. Here’s the uncomfortable truth: almost everything you’ll find online about running Facebook ads was written for e-commerce. Broad targeting, […]
https://www.youtube.com/watch?v=BygpWrCJxYk&t=29s Most agency owners try to grow by doing more: more clients, more hires, more hours. But at some point, more stops working. Not because the market is wrong — because the architecture is. In this video, I’m pulling back the curtain on how my agencies currently generate €330K–€350K in monthly revenue, what nearly destroyed […]
You could be doing everything — LinkedIn, referrals, cold outreach, paid ads — and still watch your revenue stagnate. Not because the tactics are wrong. Because the root cause is untouched. The root cause is always the same: not enough of the right people know you for the problem you solve. Fix that one thing, […]
Most agency owners don’t have a marketing problem. They have a system problem. They win a few big clients, grow comfortable, and then one of them leaves — and suddenly there’s nothing in the pipeline because the whole business was built on relationships, not a repeatable process. That’s exactly the trap I was in. And […]
Spending money on marketing and getting nothing back isn’t just frustrating. It’s a signal that something specific is broken. Not everything. Something. And until you find it, every euro you spend makes the problem worse. After generating €30M in revenue and helping dozens of high-ticket service businesses fix their marketing, the same nine issues show […]
LinkedIn feels like the obvious answer for software agency lead gen. It’s where the CTOs and decision-makers are. It’s also where most agency owners burn their budget and give up. The problem is simple: LinkedIn targets demographics, not intent. You’re paying premium CPM to reach everyone in a niche — including the 90% who have […]
Your ads are running. Traffic is coming in. The funnel looks right on paper. And yet — nothing converts. No calls booked, no deals closed, just ad spend disappearing every day with nothing to show for it. The problem isn’t your funnel. It’s three specific leaks inside it that most agency owners never spot — […]
In 2018, I lost €60,000 in monthly revenue in a single month. Two clients gone at once. No system to replace them. Agencies didn’t understand my industry. An in-house team didn’t either. A salesperson cost me €120,000 and closed one 8K deal — at a discount. The fix wasn’t a better hire. It was a […]
I hired agencies. They didn’t understand my industry. I built an in-house team. Same problem. I hired a salesperson, paid him €120,000 for the year — he closed one deal at a discount. We lost money on it. After wasting €250,000, I stopped guessing and built a system. Here’s how it works. The ad is […]
If you’re trying to grow your software agency, there’s a good chance you’re jumping straight to channels and tactics before fixing the thing that actually determines whether any of it works. The channel is not your problem. Whether you pick Meta, LinkedIn, Google, or cold outreach — none of it matters if you get the […]
In 2018, I came back from climbing Kilimanjaro to find a €500,000 contract penalty waiting for me. My wife was pregnant. I had just fired 30 people. I was losing €15,000 a month on an empty office I couldn’t get out of. And I had taken a €400,000 bank credit I had no idea how to […]
Most agency funnels fail for the same reason: they optimise for high intent too early. You run an ad, send people straight to a booking page, and wonder why the calls are either empty or full of the wrong people. The fix isn’t a better ad. It’s a better structure. A two-stage funnel that first […]