https://www.youtube.com/watch?v=vBVhLWZINS0&t=6s Type “John123” into your CRM search bar and see how many hits you get. If it’s more than zero, you already know the problem. Your Facebook ads are filling your pipeline with noise, not buyers. Here’s the uncomfortable truth: almost everything you’ll find online about running Facebook ads was written for e-commerce. Broad targeting, […]
https://www.youtube.com/watch?v=BygpWrCJxYk&t=29s Most agency owners try to grow by doing more: more clients, more hires, more hours. But at some point, more stops working. Not because the market is wrong — because the architecture is. In this video, I’m pulling back the curtain on how my agencies currently generate €330K–€350K in monthly revenue, what nearly destroyed […]
Most agency owners don’t have a marketing problem. They have a system problem. They win a few big clients, grow comfortable, and then one of them leaves — and suddenly there’s nothing in the pipeline because the whole business was built on relationships, not a repeatable process. That’s exactly the trap I was in. And […]
LinkedIn feels like the obvious answer for software agency lead gen. It’s where the CTOs and decision-makers are. It’s also where most agency owners burn their budget and give up. The problem is simple: LinkedIn targets demographics, not intent. You’re paying premium CPM to reach everyone in a niche — including the 90% who have […]
In 2018, I lost €60,000 in monthly revenue in a single month. Two clients gone at once. No system to replace them. Agencies didn’t understand my industry. An in-house team didn’t either. A salesperson cost me €120,000 and closed one 8K deal — at a discount. The fix wasn’t a better hire. It was a […]
If you’re trying to grow your software agency, there’s a good chance you’re jumping straight to channels and tactics before fixing the thing that actually determines whether any of it works. The channel is not your problem. Whether you pick Meta, LinkedIn, Google, or cold outreach — none of it matters if you get the […]
In 2018, I came back from climbing Kilimanjaro to find a €500,000 contract penalty waiting for me. My wife was pregnant. I had just fired 30 people. I was losing €15,000 a month on an empty office I couldn’t get out of. And I had taken a €400,000 bank credit I had no idea how to […]
Every week I talk to software agency owners asking the same question: will our services still be relevant in the next two to five years? The honest answer is yes — but not for everyone. Some agencies will go out of business. Not because the market dried up, but because their offers stopped matching what […]
https://www.youtube.com/watch?v=LbbZh5TEiZA&t=45s If you’re running an SEO agency and still relying on organic content to bring in new clients — you might be feeding a zombie. The way SEO agencies acquire clients has fundamentally shifted, and in 2026, the winners aren’t the ones ranking highest. They’re the ones running the smartest funnels. This video pulls back […]
https://www.youtube.com/watch?v=d_u0Um_kmHI&t=38s Most agency owners believe revenue is the goal. Hit €500K and you’ve made it, right? Not if you’re still bleeding €41,000 a year. High revenue, impossible workload, razor-thin margins — it’s more common than most agency owners admit. The hamster wheel spinning faster, but never actually moving forward. That was the exact state of […]
Forget interest targeting and demographic settings – when it comes to B2B video ads on Meta, your video itself is the targeting. The first 5-8 seconds determine whether Meta’s algorithm sends you CEOs and CTOs or a flood of unqualified leads. Get it right, and you’re running the most cost-effective B2B targeting tool available. Get […]
There’s one decision that quietly determines whether your high-ticket funnel succeeds or fails – and most founders get it wrong. It’s not your ad creative, it’s not the algorithm, and it’s not your budget. It’s the fundamental mismatch between what you’re promoting and what high-ticket clients actually want to see. After €1M+ in ad spend […]